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"a company that causes or speeds a marketing reaction without itself being changed"
at catalyst, we work on five basic assumptions:
Basic Assumption 1:
The Consumer will predominantly be shopping online in 2022
Basic Assumption 2:
Consumers will see your brands and products in line with your Paid/Owned/Earned Media strategy
Basic Assumption 3:
Brands need to find consumers and follow their journeys online – customer data must be at the heart of marketing
Basic Assumption 4:
The essence of marketing is growth
Basic Assumption 5:
The only constant is change – structures must be agile and ready to adapt
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