we help brands, agencies and production companies become more efficient internally, making them more effective externally
the key difference between improving internal efficiency (in order to improve external effectiveness) and designing a marketing plan or strategy is that we do not focus on external outputs, but on internal processes.
so, while most marketing agencies will focus on the output (specifically brand and product communication, based on a solid strategy, great creative ideas and well-targeted media), at catalyst we focus on ensuring that the marketing function itself is running efficiently and effectively.
we do that by treating your marketing department as a stand-alone business, and improving every aspect of the Marketing Value Chain - think of us as Management Consultants for your Marketing Department.
how we work
we work with you and your partners to analyse the efficiency of your Marketing Value Chain in the following way;
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gain a deep insight into your business:
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data-gathering
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reviewing documents
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speaking to stakeholders within & partners
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leveraging benchmark data & our knowledge of the market
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develop the key themes:
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what works well
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what needs improving
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priorities and issues
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work through options and potential solutions
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evaluate and stress-test these
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identify potential blockers and enablers, risks and opportunities
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use our expertise and industry knowledge to make clear recommendations
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develop an action plan and a roadmap towards implementation
our philosophy
PHONE
US
mobile: +44 (0) 7973 658 783
desk: +44 (0) 207 1234
VISIT
US
11-12 Charlotte Mews
London
W1T 4EQ,
England